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Building backlinks is one of the primary aspects of search engine optimization. With all the different methods of building backlinks, it seems webmasters have moved from what really counts. What really counts are quality relevant backlinks; and in the age of blog comments, forum signatures, social bookmarking and so on we’ve really moved away from that phrase. This article is made to help educate webmasters on the idea of quality relevant backlink.

Relevancy is the Goal

One of the primary goals with backlink building is to obtain relevant backlinks. A relevant backlink is a simple concept and easy to clarify. It’s simply a backlink from the website which has content directly related to your website. An example of a relevant backlink would be an auto repair website getting a link from a website on BMWs. Both sites are based on automobiles and this could be considered a relevant backlink. However, you can get even more relevant. Let’s take the same auto repair website and instead get yourself a backlink from a site that contains how-to guides on BMW repairs. Not merely did we receive the relevancy of automobiles we achieved getting relevancy in the repair section.

This will tell a search engine like Google “Hey, this BMW repair website is linking for this other auto repair website, so it should be relevant to auto repair”. You see, portion of the whole idea of Google’s algorithm of employing backlinks to aid determine rankings is fairly simple. It will help discover which sites in specific niches or content fields are the most common with regards to raw backlinks. Generally, all well developed and popular websites may have many backlinks using their company sites linked to it. This is actually the primary reason why you need to aim to build relevant backlinks.

Quality over Quantity

You will find a big misconception with regards to building backlinks. Many webmasters and search engine optimization professionals think the web page with all the most backlinks will almost certainly reach the highest ranking which is far through the truth. In reality, it is possible to usually test this theory easily having a simple Google search of any random keyword. If you compare the backlinks from the top 10 sites, a good majority of the time you’ll see the top sites don’t possess the most backlinks. This is because quality is more important than quantity in terms of backlinks. Think of it like you’re on the battle field, using one side an army has ten thousand peasants without military training while on the opposite side an army has one thousand military trained and disciplined soldiers. As observed in history the properly trained soldiers although outnumbered will most likely win the battle. This same factor plays with regards to search engine results and the quality of a websites backlinks.

Now, you’re probably wondering “What the hell is actually a quality backlink then?” As we’ve highlighted earlier, you generally would like to get relevant backlinks however this isn’t where the buck ends. Google Pagerank is a good method to figure out how popular an online page is. An increased Google Pagerank value signifies that website has a great deal of quality inbound backlinks. However, due ietufu age of text link sales a web page could have a Pagerank value based solely on text link purchases. Regardless the Pagerank value is still a good general way to determine the price of an online page. Alternately, you could look at the actual backlinks pointing to that website. An online page with relevant inbound backlinks demonstrates that it’s considered popular in the area which the content is useful. Webmasters will discover many different approaches to put a value on the backlink and this is just a few examples ways to also.