Over the past couple of months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the ideal solution to all my difficulties – local search engine optimization. I contacted an expert Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an SEO package that included a broad range of strategies designed to enhance the search engine page ranking of my website and drive more visitors and sales. Let’s look at how these strategies worked to advertise my company.
Local Listing Sites: Local SEO utilizes local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local search engine rankings. The SEO Company provided strategies that helped boost the ranking of my local company listing on these internet websites. Now, when someone searches for Denver-specific data associated with my company, the information in my business that is stored on each one of these sites appears being a top search result.
With enhanced online visibility, I find that more local customers started to visit my website, which is trying to promote my brand. My provider took care to pick only local listing sites authorized by Google for promoting my business.
Back linking: Local SEO services include building inbound links to some business website. In keeping with Google’s latest Penguin update, my SEO provider took care to build backlinks to my website from reliable websites with content highly relevant to my company. I found that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or perhaps the speed at which backlinks are produced. The SEO team built backlinks slowly and systematically, as any unnatural speed might make Google examine my links as spam. Furthermore, they also employed tactics including social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to enhance results.
Social Media Promotion: My company also used effective social media optimization techniques to drive my target market to my website. They built my company profile on popular social networking sites such as Facebook, Twitter, Google and more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search engine results from social media sites (Facebook, Google , Twitter, and a lot more) these profiles are also helping drive more organic targeted traffic to my website. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social networking necessitates the maximum utilization of marketing potential with the features (paid advertising facility, contests, business pages within the case of Google , and a lot more) in social networking sites. In my experience, concentrating on a certain social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest method to advertise your web based business.
Pay per Click advertising (paying money to look engines to show your website on top search engine rankings) is regarded as a strong way to promote web based business as a result of easy implementation, high Return on your investment (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also called geo-targeted PPC. The zdgveh was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were used within my geo-targeted PPC.
The local Search engine optimization services supplied by the SEO company help draw the eye of more local customers to my website and helped inside the online promotion of my restaurant – something which I definitely couldn’t have achieved by myself.
Local Search Engine Optimization services assist in improving the exposure of any business within a particular geographical area. MOS Search Engine Optimization Services, a professional SEO company offers value-added Local Seo to optimize your website and enable you to receive quality web site traffic.