Search Engine Optimisation Costs can be greatly affected by answering some elementary questions about your business and SEO plans, objectives, as well as other consideration. Below are a few questions or issues every small business should resolve before engaging a search engine optimisation consultant, or trying to implement Search engine optimization themselves:
1.What exactly is the most important priority, objective, or goal that you would like to attain through your online marketing efforts?
Want to establish your small business being an “authority site”?
Are you attempting to build a community using social media marketing?
Have you been trying to generate more leads to fill your sales funnel?
Are you are attempting to attract more customers to some retail or physical location?
Precisely what is your desired outcome for visitors to your web page?
What exactly is your “business structure” to your online marketing?
The responses to those questions will affect the internet marketing strategy, approach, or techniques that are most suitable.
2. The Major SECRET of Internet Millionaires and nearly all An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is probably the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals with their competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.
To be more specific – targeted prospects is what matters most. Attracting targeted visitors essentially implies that the website visitors to your website are already pre-capable of the extent that you will be presenting all of them with information that is aligned as to what they are searching for. This assumes, needless to say, that the methods used to attract them are consistent with search engine optimisation and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find you – and how will you attract more?
Which keywords do prospects use while they are doing a search online for the purpose you are offering?
Where can be your business currently ranked for those terms in the search engines?
How competitive are definitely the keywords that you are currently using to market your company?
How viable will it be that you may be capable of rank for anyone keywords in the future?
4. Exactly what does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page from the natural “organic” Search Results Position (often referred to through the acronym: “SERP”) responding to a look for a particular keyword or keyword search phrase, OR that an advertiser has outbid all the other advertisers to appear in the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of people search online before building a purchase.
72% of men and women use Google when performing online search.
98% of men and women choose a business on “Page 1” when making a “decision”.
Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you will be missing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look beyond the Sponsored Results and right to the “organic results” for that information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest way to generate traffic for new websites, to evaluate keywords, as well as “pump” life into websites which are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed within the search engine results….BUT…the price of the bought traffic may be worthless…particularly if it doesn’t convert to sales.
When business people or webmasters get frustrated with their online efforts, there is certainly frequently a temptation to attempt to compensate for lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting because it is to generate “traffic” fast applying this method, it ought to be understood that there are very real risks connected with it.
A person with a legitimate credit card charging capacity can generate traffic fast. Beware, however, that this traffic generated from a number of these sources is a total waste of cash. Ask almost those who have tried it.
Obviously, Google and Yahoo make literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense large amount of savvy internet marketers created internet marketing empires by functioning as advertising “arbitrage” agents. For the past many years, however, many of those exact same marketers complain of losing vast sums on advertising campaigns.
Caution: If you decide to use paid advertising to purchase traffic, proceed carefully – and limit your spending up until you verify that this cost/benefit ratio of the advertising program is within your accepted tolerances, and expectations.
6. Keyword Research – and the way to “re-position” your company online (if needed).
One of the smartest stuff you can do, and certainly one of the primary things you should do, is to perform some basic market and keyword research. Only by conducting detailed niche research can you know the best way to proceed along with your website marketing efforts. Only after performing market and keyword research can you determine whether you will end up wasting time and expense (and lost-opportunity costs) by attempting to market your business based on words or terms or “keywords” which can be either too competitive, not sufficiently searched, or else non-performing.
You can begin to obtain a sense about all this for free by using the Google AdWords Keyword Tool.
Start with entering an extensive term that pertains to your company or niche. Then scan the results for your keywords you are currently using.
Then assess the competition, both in terms of AdWords as well as in the search engine itself. When the first page of natural SERP results is covered with major corporations, major “authority sites”, or other stiff competition, then that keyword may be a challenge to rank for. This is especially valid in the event the SERP effects are for main indexed pages.
On the other hand, in the event the first page of Google returns lots of “inner pages” (i.e. pages which can be on the third hierarchy from the site structure, or lower), and when they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and perhaps even relatively simple).
7. Knowing Who Your Visitors Are – Capturing Visitor Contact Information for Lead Generation
The most crucial missing element from most business websites may become a “lead capture form”. It’s hard to think by investing in literally huge amounts of websites published, a lot of websites lack such a valuable but inexpensive and simple-to-implement tool.
Lead capture forms happen to be available for at least a decade. And most of us have grown accustomed to utilizing them – as consumers, or as “subscribers”. You may be looking over this information as a result of having entered your email address in to a basic lead capture form (sometimes known as “squeeze form” or “squeeze page”, depending on how it is actually implemented).
Lead capture forms are typically integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
In case you are seeking to develop any kind of business intelligence regarding your website visitors, and trying to build a follow-up rapport with them, it is very important incorporate lead capture forms in your website.
At most basic level, setting up a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and exactly how Social Media Can be Leveraged to Facilitate SEO as well as Improve Your Business:
Web 2. and Social Media Marketing are really complex and dynamic developments. The easiest way to comprehend the potential of Web 2. and Social Media Marketing, with regards to the way they can assist you to grow your business is this: Ensure It Is Easy For People to discover You and also Whatever You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means they are preconfigured (in most cases) to enable for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret that the way Google (and other leading search engines like google) rank their search engine results is basically based upon what other people think. It makes sense that this many people who link to your web site, the greater Google will consider jmkuiz site to be an “authority site”, or at least a meaningful site, inside a particular niche, or for certain keyword terms.
The easiest, cheapest, and just about the most effective stuff that you can do in order to enhance your search engine optimisation is to add a blog in your website (or ensure it is your site), as well as create meaningful and relevant content on a regular basis (e.g. 4 times per week or more).