Fast-casual restaurant concept Freddy Custard announced today it has opened its first international location within the Dubai Mall. The brand’s second international location is slated to open at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth throughout the Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The education and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has been incredible as well as a true testament to the amount of passion and commitment they devote to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “This has been a pleasure working alongside they to ensure all aspects in the family friendly concept will be received well by our guests in Dubai. Our company is truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the flavor of Freddy’s authentic steakburgers and frozen custard to the Middle East the first time.”
Freddy’s enduring persistence for providing high-quality, premium products and exceptional service has been the driving force behind the brand’s consistent growth domestically, and today, internationally. Staying true to the core values, Freddy’s worked to make certain a seamless transition since the concept entered a new country by adjusting to the neighborhood culture in a variety of aspects including training protocols, hours of operation, menu items offered and portion size, and others. The Dubai locations will serve the same premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as his or her U.S. counterparts.
“Among the world’s top holiday destinations, Dubai has an unparalleled degree of hospitality, complimenting Freddy’s deep commitment to providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, Vice President of Training and folks Development. “Identifying which menu items and processes to uphold or alter were critical for our long-term success and further growth internationally. The Tastebuds team has shown incredible commitment through their extensive education in Wichita, and we’re thrilled to have the privilege of entering a new and exciting market. We anticipate delivering the Freddy’s experience throughout the Middle East.”
Earlier this year, Freddy’s announced its expansion into the nontraditional space the very first time using the opening of the latest locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a smaller restaurant prototype with an updated kitchen design that maintains volume capacity to allow new and existing franchisees innovative approaches to expand their portfolio with the brand. These points of growth for your brand helped lay the cornerstone for international expansion in to the Dubai Mall and Mall in the Emirates.
Freddy’s Frozen Custard & Steakburgers® plans to open greater than 40 restaurants nationwide throughout the end of 2019. Franchise opportunities stay in areas across the U.S., such as the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information about development opportunities, contact Markus Scholler, V . P . of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a distinctive blend of cooked-to-order Freddys Opening Times seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries combined with Freddy’s Famous Fry Sauce® and frozen custard that is certainly freshly churned through the entire day. Today, Freddy’s has expanded to greater than 300 domestic locations that serve 32 states over the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida as well as 2 international locations in Dubai.