In what is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for 2 shoe designs.
Bared founder Anna Baird teamed using the sportsman to generate a 1960s-inspired Chelsea boot to the Beatles-meets-Jagger salutation and a pair of Brand Shoes for lovers of sport luxe modernism.
It’s a design move that coincides using the opening in the footwear brand’s newest, inner-city store that may give a bigger focus on the well-shod men about Melbourne.
“Expanding to the city using a store is a superb means for us to help make this product more appealing on the male customer,” says Baird, who launched the brand in 2008 featuring its flagship in Armadale.
The former Manchester Lane venue is turned into a very high ceiling, timber embellished Ny-inspired warehouse delight that’s got unisex about the brain.
It’s filled up with an abundance of green plant life [it is actually in a basement in the end] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s hooked on old glamour and modern interiors.
The fit out took half a year to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to its jazz past having its brooding cool, but Baird is intending on writing her soundtrack in the new premises.
From the beaten path
“We started centering on Sexy Shoes Women about four years back and it’s an expanding side from the business roll out,” says Baird.
“At first, I didn’t want to do men’s shoes because their shoes overall aren’t as damaging to your body’s posture as women’s stilettos are,” says the first kind podiatrist who started designing shoes to take comfort for the dance floor.
“High-end British constructed shoes that sell for $500 a pair aren’t that comfortable until about one year of putting them on in,” says Baird.
“With that in mind we thought about being the missing link between that high-end along with the comfort brands like Ecco and Rockport. As well we don’t wish to be a comfort brand that looks much better than other comfort brands, we have been a fashion brand that’s healthy,” she says.
“Josh came in to the Armadale shop about 08dexspky years ago and bought some shoes,” says Baird.
“He went returning to Hawthorn FC and told his podiatrist in regards to the shoes he bought. Ended up the podiatrist knew me along with been talking up my shoes for some time,” says Baird.
“Josh is a very generous person and asked once we could do a little shoes together. He is an excellent guy who brings plenty of soul and identity on the brand. The collaboration is supposed to light-hearted and fun,” she says.
The state opening night party kicks with a guest list that includes Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love and the like.
“We want to show we make Designer Shoes with support, they’re created to be good for the body,” she says. “They’re not correctives but we give attention to being fun, modern and provide you with something cool in return.”