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Armenian bookmaker TotoGaming has launched into a tactic of introducing considerable improvements to the omni-channel operations, specifically in its provision of live betting events. In the last two decades TotoGaming has created one of the largest networks of retail operation in the area, with the company making great progress through its aim to provide customers with the best the market is offering. This consists of both enhanced web and mobile presence.

TotoGaming Board Chairman Suren Khachatryan explained the company puts a great emphasis on a strategy of multiplying the amount of live events and the number of live markets per event, as it attempts to satisfy growing demands of consumers for fast and reliable information.

“Quite recently we have now significantly increased our 건승맨 offerings,” he explained. “We possess a clear look at the brilliant way forward for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in number and quality.”

Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the business to supply around 50,000 live-stream events to customers per year. “Due to top quality products in our providers, we anticipate over 30% increase of in-play betting,” he added.

TotoGaming increased its in-play coverage in Q3 to 18,000 matches monthly and aims more than 20,000 monthly in the end of year. Khachatryan believes the next thing in broadening the collaboration featuring its providers will move the business to a more impressive range in the current, user-friendly gaming and sports betting world.

This season the business released the mobile version of the Online Sportsbook, including all video-streaming materials and products from the leading content providers.

Already during the initial few weeks of their release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.

Khachatryan commented: “We want to follow up with new trends in modern gaming and sports betting developments by implementing a lot more innovative technologies featuring, basing our services on official data methods to provide our customers with fast and accurate data.”

TotoGaming also places plenty of increased exposure of customer service and offers online 24/7 support services to keep up that goal. It provides also taken a ‘special approach’ to its customer experience simply by making its ui comfortable and alluring to the end user, and all of this inside the company’s adherence to the principles in the responsible gaming.

TotoGaming’s partners have got all been keen to demonstrate their support for your bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are of course thrilled to verify TotoGaming as a new partner to our own premium streaming service. The collaboration will take some of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We anticipate expanding our relationship with TotoGaming in future years as they take sports betting to some higher level in Armenia.”

Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming is becoming a fundamental element of every sportsbook and we are getting excited about jointly develop the most effective product for TotoGaming’s customers. Our company is happy pxrkke welcome TotoGaming amongst our clients and are getting excited about a long and reliable cooperation.”

John Harlow, Head of Sales-Betting for Perform Group, said: “It is an excellent pleasure to provide TotoGaming with our Watch&Bet content, and that i look ahead to forming an extended lasting partnership together.”

Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to possess won TotoGaming being a new partner. It’s our aspiration to supply our partners with everything necessary to run by far the most entertaining and informative offering within the sports betting market away from one hand. We have been also happy that the live streaming service, which is available since 1 year, is receiving this kind of positive market feedback.”