Web marketing constantly evolves, providing you with new approaches to attract your target audience and convert them into sales and revenue.
While there are search engine optimisation and email marketing will continue to produce results, new trends can’t be ignored. Allow me to share four that you need to focus on this coming year — here is where you are going to find a large percentage of consumer attention.
Influencer marketing can deliver the highest return when stacked facing other forms of web marketing, which is why I founded another agency that focuses solely on influencer marketing. Some brands have built multi-million dollar companies using influencer marketing exclusively.
The charge went through the roof over the past couple years to secure the help of highly desirable social influencers. And not every brand are able to afford to spend a Kardashian in excess of six-figures for any social plug. This can be one reason why micro-influencers are becoming popular — that and they also work well.
Finding micro-influencers with smaller followings that align with your brand can deliver amazing results. These are cheaper that the big names along with their engagement is genuine. I have got had the opportunity to analyze a lot of data through my agency and multiple micro-influencers always outperform one particular big name post. Rather than attempting to hit a residence run and striking out, hit singles and doubles. In the long run, you may experience significantly better results.
2. Live video
Some early adapters dabbled with live video streaming this past year, but this is basically the year it’s gonna become a part of everyone’s online marketing strategy. Platforms like Facebook Live and Instagram Live Video allow you to reach your customer base in ways that’s very personal and raw.
You can find no fancy video edits — your audience actually gets to go on a peek inside to see the actual you. There are plenty of approaches to take advantage of this to generate buzz. Broadcasting from special events, in-store sales, etc. The means is definitely endless, especially for personal branding.
It’s likely to take a little testing and tweaking to determine what live approach your audience will best respond to. Start testing now before your competitors masters live video — don’t get left at night.
Related: The Top 9 Social Websites Strategists to Watch In 2017
3. Paid social websites
The organic reach brands experienced in the early days of Facebook and Instagram is long gone, and this needs to be not surprising. These social networks make their funds via advertisements — in order to make use of their reach and audience you should bust out the wallet. Pay to try out, baby!
I really like when business people complain if you ask me about diminishing organic reaches. Social media sites are businesses — they exist to make money — piles of it.
I would suggest starting small, and learning the intricacies, before dumping large sums of cash into paid social networking promotion. Facebook ads, as an example, can deliver incredible reach in a really low cost, when you have your campaign properly optimized. It takes time and energy to master Facebook ads — and there is not any better education than jumping in and learning through hands-on experience.
Related: 6 Tools To Turbocharge Your Content Marketing in 2017
4. AI (Artificial Intelligence) chat bots
Investment in artificial intelligence is predicted to triple in 2017 according to Forrester research.
Brands are tapping into the potential of machine learning, with Facebook leading the way with all the roll-from news feed ads that open directly into Messenger chats and hybrid products like Google Allo, a smart messaging app with the integrated AI assistant.
This will give you the cabability to go from mass targeting to one-to-one conversations. Imagine having the capacity to set up a conversation with a potential client rather than have them 75dexlpky to your site and hope they submit a form or make a purchase? There exists so much potential here and it’s brand-new — you will get a tremendous edge on your competitors should you be an earlier adapter.